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Ivory 400 Count Egyptian Cotton Bedding

SKU: IV400

Egyptian Cotton Sateen
400 Thread Count
7 Year Guarantee
Extra Long Staple Yarns
12", 15" & 18" Deep Fitted Sheets
Oxford Duvet Covers
Machine Washable
Tumble Dry Safe
Colour: Ivory

Bedding Options

Ivory 400 Count Egyptian Cotton Bedding – Soft, Elegant Luxury in a Warm Timeless Shade

If you want bedding that feels luxurious but softer and warmer than bright white, Ivory 400 Count Egyptian Cotton Bedding is a beautiful choice. Ivory has a gentler, more relaxed elegance. It keeps all the freshness of classic luxury bedding, but with a warmer tone that feels softer, calmer and more inviting in the bedroom.

Made from Egyptian cotton sateen, this range combines that timeless ivory finish with the smooth comfort and refined feel of premium cotton. At 400 thread count, it gives you one of the most popular luxury bedding specifications available — soft enough to feel indulgent, practical enough for everyday use, and elegant enough to completely lift the look of your bed.

If you want your bedroom to feel calm, polished and effortlessly luxurious, this range gets it exactly right.

Why Ivory Bedding Feels Softer and More Relaxed

Ivory bedding has a very different mood from crisp white. It still looks clean and refined, but it feels warmer, gentler and more relaxed. That makes it ideal if you want a bedroom that feels luxurious without looking stark or overly bright.

It works beautifully with warm neutrals, soft greys, natural woods, upholstered headboards and classic interiors. It also layers effortlessly with throws, cushions and textured accessories, giving you plenty of styling flexibility while still keeping the bed looking elegant and timeless.

If white feels a little too sharp for your space, ivory is often the perfect answer.

Made from Egyptian Cotton Sateen

This range is made from Egyptian cotton sateen, giving it a smoother and more elegant finish than many standard cotton alternatives. Egyptian cotton is long associated with better quality bedding, while sateen adds that softer touch and subtle sheen that makes the bed feel more luxurious.

The fabric is woven from extra long staple yarns, helping create the kind of smoothness and comfort you notice straight away. Better yarn quality gives the bedding a finer, softer and more refined finish, which is exactly what you want from a premium range like this.

If you want bedding that looks smart and feels like a genuine step up, this is the sort of fabric that makes it happen.

Why 400 Thread Count Is Such a Reliable Luxury Choice

400 thread count has become one of the most trusted choices in bedding because it gives you that ideal balance between softness, quality and practicality. It feels smoother and more premium than lower thread count bedding, but it still stays breathable and easy to care for.

That is exactly why it works so well for everyday luxury. You get the comfort and finish of premium cotton bedding without making life harder on wash day or ending up with a fabric that feels too heavy.

It is one of those bedding specifications that simply works.

A Full Range That Makes the Bed Feel Properly Dressed

One of the strongest things about this ivory range is that it gives you everything you need to create a properly coordinated bed. Pillowcases, deep fitted sheets, flat sheets and Oxford style duvet covers all work together in the same elegant ivory tone, helping the whole bed look more refined and more complete.

That matters because a beautifully dressed bed is not just about one piece. It is the combination of texture, tone and fit that gives the room that polished, well-finished feel.

Instead of a bed that feels pieced together, you get one that feels calm, cohesive and luxurious.

Oxford Duvet Covers for a More Elegant Finish

This range includes Oxford duvet covers, which help give the bed a smarter and more tailored appearance. That extra border detail adds just enough structure to make the bed feel more luxurious without making it look fussy.

It is one of those small design details that makes a big visual difference once the bed is made. The overall look feels more considered, more premium and more like a beautifully styled hotel bed.

If you want bedding that feels elegant in a quiet, understated way, this is exactly the kind of finish that works.

Choose the Right Fitted Sheet Depth for Your Bed

This range includes 12 inch, 15 inch and 18 inch deep fitted sheets, which makes it especially useful for modern mattresses, toppers and deeper bed setups. A fitted sheet that is the right depth sits better, stays in place and gives the bed a much cleaner overall finish.

If the sheet is too shallow, the whole bed can feel frustrating. It pulls loose, pings off the corners and never quite looks right. When the depth is correct, everything feels neater, more secure and far more comfortable.

It is one of the easiest ways to make the bed feel properly finished.

Softness You Notice Night After Night

Good bedding changes how the bed feels the moment you get into it. This ivory range gives you that smooth, soft and comfortable finish that makes the whole bed feel more inviting. The warmer ivory tone also adds to that softer overall impression, giving the room a more restful and relaxed atmosphere.

You are not just choosing a different colour. You are choosing a bed that feels calmer, gentler and more luxurious every night.

That is exactly what makes quality bedding worth investing in.

Machine Washable and Tumble Dry Safe

Luxury bedding still has to work in real life, and this range does. It is machine washable and tumble dry safe, so you get that premium look and feel without creating extra hassle when it needs washing.

That matters because great bedding should not just look good on day one. It should wash well, feel good going back on the bed and fit easily into everyday living.

This range gives you that balance beautifully.

7 Year Guarantee for Added Confidence

This bedding comes with a 7 year guarantee, giving you that extra reassurance that you are choosing a quality range designed to last. It helps make this feel like a proper bedroom upgrade rather than just another bedding purchase.

When you invest in better bedding, that confidence matters.

Ivory Works Beautifully in So Many Bedrooms

One of the biggest strengths of ivory bedding is how versatile it is. It works beautifully in warm neutral bedrooms, traditional interiors, elegant guest rooms and more decorative master bedrooms. It has enough warmth to soften the space, but still enough freshness to keep the bed looking clean and luxurious.

It is also a brilliant shade if you want the timeless feel of hotel-quality bedding without the brighter, sharper look of white. Ivory feels softer, richer and more relaxed, which makes it especially appealing in bedrooms designed around comfort and calm.

If you want a bed that feels restful as well as luxurious, ivory is a superb choice.

Ivory 400 Count Egyptian Cotton Bedding Sizes

This range includes a broad selection of sizes across the different bedding pieces, making it easy to build the bed properly:

Standard Pillowcase: 50cm x 75cm
Oxford Pillowcase: 50cm x 75cm
Superking Pillowcase: 50cm x 90cm
Square Pillowcase: 65cm x 65cm
Emperor Pillowcase: 50cm x 100cm
12" Deep Single Fitted Sheet: 90cm x 190cm
12" Deep 90cm x 200cm Fitted Sheet
12" Deep 4FT Fitted Sheet: 122cm x 190cm
12" Deep Double Fitted Sheet: 135cm x 190cm
12" Deep King Fitted Sheet: 150cm x 200cm
12" Deep Super King Fitted Sheet: 180cm x 200cm
12" Deep Emperor Fitted Sheet: 200cm x 200cm
15" Deep Single Fitted Sheet: 90cm x 190cm
15" Deep 90cm x 200cm Fitted Sheet
15" Deep 4FT Fitted Sheet: 122cm x 190cm
15" Deep Double Fitted Sheet: 135cm x 190cm
15" Deep King Fitted Sheet: 150cm x 200cm
15" Deep 160cm x 200cm Fitted Sheet
15" Deep Super King Fitted Sheet: 180cm x 200cm
18" Deep Single Fitted Sheet: 90cm x 190cm
18" Deep Double Fitted Sheet: 135cm x 190cm
18" Deep King Fitted Sheet: 150cm x 200cm
18" Deep Super King Fitted Sheet: 180cm x 200cm
Single Duvet Cover: 135cm x 200cm
Double Duvet Cover: 200cm x 200cm
King Duvet Cover: 230cm x 220cm
Superking Duvet Cover: 260cm x 220cm
Single Flat Sheet: 178cm x 254cm
Double Flat Sheet: 229cm x 254cm
King Flat Sheet: 259cm x 269cm
Superking Flat Sheet: 305cm x 269cm

This wide size spread is one of the reasons this range works so well as a full bedding collection rather than just a single product.

Comparison Table

Feature	Ivory 400 Count Egyptian Cotton Bedding	Standard Cotton Bedding	Basic Polycotton Bedding
Fabric	Egyptian cotton sateen	Standard cotton	Cotton-rich blend
Feel	Smooth, soft and elegant	Comfortable but more basic	Practical but less refined
Colour Impact	Warm ivory, soft and timeless	Varies by range	Usually more functional than luxurious
Depth Options	12", 15" and 18" fitted sheet depths	Often limited	Often limited
Care	Machine washable and tumble dry safe	Usually machine washable	Easy care but lower-end feel
Overall	Luxury, warm and beautifully coordinated	Good everyday option	Budget-led choice

FAQs

Why choose ivory bedding instead of white?

Ivory gives you a softer, warmer and more relaxed look than bright white, while still feeling timeless and luxurious.

Is 400 thread count good for Egyptian cotton bedding?

Yes, 400 thread count is one of the best all-round choices because it gives you a strong balance of softness, durability and practicality.

Does this ivory bedding range include deep fitted sheets?

Yes, the range includes 12 inch, 15 inch and 18 inch deep fitted sheet options.

Do the duvet covers have an Oxford finish?

Yes, the range includes Oxford duvet covers, giving the bed a smarter and more elegant finish.

Is this bedding easy to care for?

Yes, it is machine washable and tumble dry safe, making it ideal for regular use.

Upgrade Your Bedroom with Soft Ivory Luxury

If you want your bed to feel softer, warmer and more elegant than bright white, this Ivory 400 Count Egyptian Cotton Bedding range is a beautiful choice.

It combines the timeless quality of Egyptian cotton sateen with a softer ivory tone that makes the whole bedroom feel calmer, more inviting and more luxurious.

Key Features at a Glance

Egyptian Cotton Sateen
400 Thread Count
7 Year Guarantee
Extra Long Staple Yarns
12", 15" and 18" Deep Fitted Sheets
Oxford Duvet Covers
Machine Washable
Tumble Dry Safe
Colour: Ivory
Wide range of bedding sizes available

Why buy Egyptian cotton bedding over normal cotton? Its more expensive but is it worth the extra premium you have to fork out just to have the best sheets? Well in short we would say yes, on first inspection there might not be some very noticeable differences, but when you have used them for a short while you will never go back to standard cotton sheets. But what makes them so expensive I hear you ask? Well the very best cotton is grown on the lush banks of the Nile delta in Egypt, the cotton fields are very well established and they are still hand picked to ensure that the cotton buds are not damaged, they are then sorted by size and quality, the very best and larger buds are reserved for the higher thread count sheets as the longer staple fibres are required to make the stronger yarns needed for percale and sateen weaves.

When is comes to weaving, there are two types that are mainly used for plain cotton sheets, pillowcases and duvet covers. Percale is the more well known weave that is mainly now only used for fabrics with a thread count under 300 threads per square inch, this traditional fabric used both the same amount of yarns on the weft and on the warp, for example a 200 thread count fabric would have 100 yarns on the weft and 100 yarns on warp, to make a really high thread count like a 1000 count cotton fabric would be almost commercially impossible without the use of a sateen weave. A sateen weave will use the same looms as the percale weaves but instead of using the same amount of yarns on the warp and weft they use half the amount on the warp to keep the speed of the loom intact. So for example a 300 thread count sateen weave would have 200 yarns on the warp and 100 yarns on the weft.

Egyptian cotton

A percale weave would have a matt finish whereas a sateen weave has that slight sheen to it, which looks stunning laid on the bed and what makes that 5 star hotel room looks so inviting, as it’s all about aesthetics and this is where a sateen weave wins out. So what we are trying to say is that it is not the weave that makes the fabric so expensive, it’s the quality of the cotton, they way it is harvested and the care and quality required to keep it from being brittle. It is more organically grown too, no fertilisers and harsh caustic chemicals are used, hand picked for extra attention to detail, this results in a fabric that really does last the length of time, will look and feel just as good in 10 years’ time, wash after wash. So if you have never tried Egyptian cotton before, treat yourself, it’s well worth it.

About Belledorm

Belledorm is a long-established British bedding company, founded in 1977, built around one clear aim: producing high-quality bed linen that performs properly and lasts.

What the company stands for

Over four decades of bedding expertise
With more than 45 years in the industry, Belledorm has built a strong reputation for consistency, reliability and trusted quality across the UK.
Focus on fabric and fit
The company specialises in premium cotton and polycotton bed linen, with particular strength in Egyptian cotton ranges and deep fitted sheet sizing for modern mattresses.
Practical luxury, not fast fashion
Belledorm concentrates on timeless colours, durable construction and long-term comfort rather than short-term trends.
Trusted across homes and hospitality
Their products are widely used in private homes, guest houses and hotels thanks to dependable sizing, strong wash performance and long-lasting materials.

Belledorm remains a brand built on substance — delivering bedding customers can rely on year after year.

DELIVERY

Please allow 3 business days for delivery, except for made to order items, they may take a little longer. (please see below).

Shipping is available within Great Britain, Europe and most Worldwide destinations.

How much will postage and packaging cost?

We charge a flat rate of £4.95 for any purchase to be shipped within Mainland Great Britain.

All orders over £100.00 will be delivered free of charge to UK mainland addresses only.

HIGHLANDS AND ISLANDS WILL INCUR AN ADDITIONAL CHARGE.

For all other destinations including Ireland, Northern Ireland, Channel Islands, Europe and Worldwide areas, please contact our sales team for our special discounted rates before placing your order.

NOTE: if the item you have selected is Made to Order item, please check our Delivery and Returns section below.

Coolmax Bedding: 10 Day Manufacturing Time
Duvets: 10 Day Manufacturing Time
Pillows: 10 Day Manufacturing Time
Mattress Toppers: 10 Day Manufacturing Time

The factory work off a tolerance of plus or minus 5% due to the nature of the fabrics and processes.

Delivery and Returns

PLEASE NOTE ALL *MADE TO MEASURE* AND *MADE TO ORDER* items cannot be cancelled once placed.

Made to order items cannot be returned unless they are faulty.

If you do cancel your order at any point we will only refund 50% of the value of your order.

Free Delivery is available for all orders and items in the United Kingdom Mainland over £100.00, orders under this value are a flat rate of £4.95.

We also deliver to most European and Worldwide destinations, different shipping rates are applicable for each country.

Please email us at sales@bedlinendirect.co.uk for a competitive courier quote.

Can I track my order?

To obtain the tracking number for your order, please contact our sales team at sales@bedlinendirect.co.uk

If there is a problem with my order who do I contact?

If there is a problem with your order, please contact our sales team at sales@bedlinendirect.co.uk

How long will it take for my order to arrive?

We use multiple destinations for our warehousing to reduce cost to our customers.

Our normal delivery times are between 3 and 5 days.

If this cannot be met we will contact you by email or telephone to inform you of any delay.

If your order has not arrived within the allotted time, please contact our sales team: sales@bedlinendirect.co.uk

Returns & Refunds

What if I change my mind?

We will accept returns for change of mind provided the return is from an address in Great Britain.

Within 14 days from the date of your receipt of the products and the products have not been used.

All products must be un-used and returned in their original packaging, fit for resale, (including the cardboard folded between the products and all retail packaging).

All returns MUST be notified by email to sales@bedlinendirect.co.uk before sending goods back to us.

All goods are to be returned at the buyer's expense.

We use third party warehousing to save costs and goods must be sent to the relevant location before a refund will be issued.

WHAT IF A PRODUCT IS FAULTY OR INCORRECTLY DELIVERED?

Bedlinen Direct take extreme care in ensuring our goods are of the highest quality.

However, if for any reason you find that one of our products is faulty, or we have not delivered what you ordered, we would like to help you resolve the problem.

Returns will be accepted for products purchased online if they are faulty or the products delivered do not match your order.

You will need to provide proof of purchase (which may include the invoice, credit card statement or other payment statement) at the time of making the return.

If your item proves to be faulty or delivered incorrectly, we will refund the postage cost up to a maximum of £10.00 for returning the items to us.

WHAT IS THE PROCESS FOR RETURNS?

You can register your intention to return by email our sales team at sales@bedlinendirect.co.uk and we will guide you through the process.

Please do not send goods back without informing us first as we use multiple warehouse facilities.

You will need the correct address in order to ensure safe delivery of your returned item.

You will then receive a communication from us when the goods have been received.

All goods are to be returned at the buyer's expense.

Full refund or exchange will be given less any delivery charges all ready incurred subject to this criteria being met.

Please email us in the event that you are dissatisfied with the goods or service you have received.

Will we endeavour to rectify all issues within 24 hours to your total satisfaction (prior to any return of goods).

Bedlinen Direct will ensure all costs associated with returning faulty or incorrectly delivered goods, including delivery costs, is at no expense to you.

Returns of product:

All items should be returned in their original packaging.

This policy applies to products purchased from the website: www.bedlinendirect.co.uk.

All prices on our site are displayed in Pounds Sterling (GBP) and will be charged in Pounds Sterling.