Why buy Egyptian cotton bedding over normal cotton? Its more expensive but is it worth the extra premium you have to fork out just to have the best sheets? Well in short we would say yes, on first inspection there might not be some very noticeable differences, but when you have used them for a short while you will never go back to standard cotton sheets. But what makes them so expensive I hear you ask? Well the very best cotton is grown on the lush banks of the Nile delta in Egypt, the cotton fields are very well established and they are still hand picked to ensure that the cotton buds are not damaged, they are then sorted by size and quality, the very best and larger buds are reserved for the higher thread count sheets as the longer staple fibres are required to make the stronger yarns needed for percale and sateen weaves.

When is comes to weaving, there are two types that are mainly used for plain cotton sheets, pillowcases and duvet covers. Percale is the more well known weave that is mainly now only used for fabrics with a thread count under 300 threads per square inch, this traditional fabric used both the same amount of yarns on the weft and on the warp, for example a 200 thread count fabric would have 100 yarns on the weft and 100 yarns on warp, to make a really high thread count like a 1000 count cotton fabric would be almost commercially impossible without the use of a sateen weave. A sateen weave will use the same looms as the percale weaves but instead of using the same amount of yarns on the warp and weft they use half the amount on the warp to keep the speed of the loom intact. So for example a 300 thread count sateen weave would have 200 yarns on the warp and 100 yarns on the weft.

A percale weave would have a matt finish whereas a sateen weave has that slight sheen to it, which looks stunning laid on the bed and what makes that 5 star hotel room looks so inviting, as it’s all about aesthetics and this is where a sateen weave wins out. So what we are trying to say is that it is not the weave that makes the fabric so expensive, it’s the quality of the cotton, they way it is harvested and the care and quality required to keep it from being brittle. It is more organically grown too, no fertilisers and harsh caustic chemicals are used, hand picked for extra attention to detail, this results in a fabric that really does last the length of time, will look and feel just as good in 10 years’ time, wash after wash. So if you have never tried Egyptian cotton before, treat yourself, it’s well worth it.

About Belledorm

Belledorm is a long-established British bedding company, founded in 1977, built around one clear aim: producing high-quality bed linen that performs properly and lasts.

What the company stands for

1. Over four decades of bedding expertise
   With more than 45 years in the industry, Belledorm has built a strong reputation for consistency, reliability and trusted quality across the UK.

2. Focus on fabric and fit
   The company specialises in premium cotton and polycotton bed linen, with particular strength in Egyptian cotton ranges and deep fitted sheet sizing for modern mattresses.

3. Practical luxury, not fast fashion
   Belledorm concentrates on timeless colours, durable construction and long-term comfort rather than short-term trends.

4. Trusted across homes and hospitality
   Their products are widely used in private homes, guest houses and hotels thanks to dependable sizing, strong wash performance and long-lasting materials.

Belledorm remains a brand built on substance — delivering bedding customers can rely on year after year.

DELIVERY

Please allow 3 business days for delivery, except for made to order items, they may take a little longer. (please see below).

Shipping is available within Great Britain, Europe and most Worldwide destinations.

How much will postage and packaging cost?

We charge a flat rate of £4.95 for any purchase to be shipped within Mainland Great Britain.

All orders over £100.00 will be delivered free of charge to UK mainland addresses only.

HIGHLANDS AND ISLANDS WILL INCUR AN ADDITIONAL CHARGE.

For all other destinations including Ireland, Northern Ireland, Channel Islands, Europe and Worldwide areas, please contact our sales team for our special discounted rates before placing your order.

NOTE: if the item you have selected is Made to Order item, please check our Delivery and Returns section below.

• Coolmax Bedding: 10 Day Manufacturing Time
• Duvets: 10 Day Manufacturing Time
• Pillows: 10 Day Manufacturing Time
• Mattress Toppers: 10 Day Manufacturing Time

The factory work off a tolerance of plus or minus 5% due to the nature of the fabrics and processes.

Delivery and Returns

PLEASE NOTE ALL *MADE TO MEASURE* AND *MADE TO ORDER* items cannot be cancelled once placed.

Made to order items cannot be returned unless they are faulty.

If you do cancel your order at any point we will only refund 50% of the value of your order.

Free Delivery is available for all orders and items in the United Kingdom Mainland over £100.00, orders under this value are a flat rate of £4.95.

We also deliver to most European and Worldwide destinations, different shipping rates are applicable for each country.

Please email us at sales@bedlinendirect.co.uk for a competitive courier quote.

Can I track my order?

To obtain the tracking number for your order, please contact our sales team at sales@bedlinendirect.co.uk

If there is a problem with my order who do I contact?

If there is a problem with your order, please contact our sales team at sales@bedlinendirect.co.uk

How long will it take for my order to arrive?

We use multiple destinations for our warehousing to reduce cost to our customers.

Our normal delivery times are between 3 and 5 days.

If this cannot be met we will contact you by email or telephone to inform you of any delay.

If your order has not arrived within the allotted time, please contact our sales team: sales@bedlinendirect.co.uk

Returns & Refunds

What if I change my mind?

We will accept returns for change of mind provided the return is from an address in Great Britain.

Within 14 days from the date of your receipt of the products and the products have not been used.

All products must be un-used and returned in their original packaging, fit for resale, (including the cardboard folded between the products and all retail packaging).

All returns MUST be notified by email to sales@bedlinendirect.co.uk before sending goods back to us.

All goods are to be returned at the buyer's expense.

WHAT IF A PRODUCT IS FAULTY OR INCORRECTLY DELIVERED?

Bedlinen Direct take extreme care in ensuring our goods are of the highest quality.

However, if for any reason you find that one of our products is faulty, or we have not delivered what you ordered, we would like to help you resolve the problem.

Returns will be accepted for products purchased online if they are faulty or the products delivered do not match your order.

You will need to provide proof of purchase (which may include the invoice, credit card statement or other payment statement) at the time of making the return.

If your item proves to be faulty or delivered incorrectly, we will refund the postage cost up to a maximum of £10.00 for returning the items to us.

WHAT IS THE PROCESS FOR RETURNS?

You can register your intention to return by email our sales team at sales@bedlinendirect.co.uk and we will guide you through the process.

Please do not send goods back without informing us first as we use multiple warehouse facilities.

You will need the correct address in order to ensure safe delivery of your returned item.

You will then receive a communication from us when the goods have been received.

All goods are to be returned at the buyer's expense.

Full refund or exchange will be given less any delivery charges all ready incurred subject to this criteria being met.

Please email us in the event that you are dissatisfied with the goods or service you have received.

Will we endeavour to rectify all issues within 24 hours to your total satisfaction (prior to any return of goods).

Bedlinen Direct will ensure all costs associated with returning faulty or incorrectly delivered goods, including delivery costs, is at no expense to you.

Returns of product:

All items should be returned in their original packaging.

This policy applies to products purchased from the website: www.bedlinendirect.co.uk.

All prices on our site are displayed in Pounds Sterling (GBP) and will be charged in Pounds Sterling.

WHAT ARE MY OPTIONS WHEN I RETURN AN ITEM BOUGHT FROM BEDLINEN DIRECT?

We provide two return options for faulty or incorrectly delivered products and where our change of mind policy applies.

These are:

1: Replacement

2: Full refund to your account (e.g. Credit/Debit card, PayPal etc.)

On occasion your requested replacement item may have sold out by the time your product is posted and received by us.

If your replacement is not available, a full refund will be processed.

How Long Will It Take To Get a Refund?

Once your goods have been received by Bedlinen Direct, please allow up to 10 working days for your credit to be processed back to your account.

You will receive an email confirming the receipt of your refund.

Who Gets The Refund If We Return a Gift?

The refund on a correctly returned item that was given as a gift will be credited to the original card or account used to purchase the gift.