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        Luxus Cotton Towels

        SKU: lct

        Luxus 550 GSM Premium Cotton Towel Colours

        • Made in Portugal
        • Premium Quality
        • 550GSM
        • 100% Cotton Yarns
        • Super Absorbent
        • Luxury Soft Feel
        • Machine Washable
        • Tumble Dry Safe
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          £10.00 save £5.00
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        Luxus Cotton Towels – Luxury 550 GSM Portuguese Cotton Towels for Everyday Comfort

        Luxury doesn't have to mean excessive weight, long drying times or impractical bathroom linen. Sometimes the perfect towel is one that delivers exceptional softness, excellent absorbency and everyday practicality in equal measure.

        The Luxus Cotton Towels collection has been designed to wrap your skin in comfort every time you step out of the bath or shower. Manufactured in Portugal using premium quality cotton yarns and woven to a luxurious 550 GSM specification, these towels offer the perfect balance between hotel-quality softness, outstanding absorbency and fast drying performance.

        Featuring a contemporary low-relief square border design and available in a wide range of colours and sizes, the Luxus collection brings modern European luxury into any bathroom. Whether you are furnishing a family home, luxury apartment, holiday cottage, guest house or boutique hotel, these premium Portuguese cotton towels deliver exceptional quality and long-lasting performance. 

        Why Choose Luxus Cotton Towels?

        Many people assume heavier towels are automatically better. While ultra-heavy towels certainly have their place, a well-made 550 GSM towel often provides a more practical balance of luxury, absorbency and drying speed.

        The Luxus collection has become increasingly popular because it delivers hotel-quality comfort without excessive bulk.

        • Luxury 550 GSM Weight
        • Made in Portugal
        • Premium Cotton Yarns
        • Super Absorbent Construction
        • Luxury Soft Feel
        • Machine Washable
        • Tumble Dry Safe
        • Quick Drying Performance
        • Modern Contemporary Design
        • Available in Multiple Sizes and Colours


        Designed specifically for maximum comfort and softness, the Luxus collection combines premium cotton fibres with expert Portuguese craftsmanship to create towels that continue to perform exceptionally well wash after wash.

        What Does 550 GSM Mean?

        GSM stands for grams per square metre and measures the density of the towel fabric.

        Understanding GSM helps customers choose the right towel for their lifestyle.

        GSM RatingQuality LevelBest For
        300-400 GSMLightweightGym & Travel Towels
        400-500 GSMStandardFamily Bathrooms
        550 GSMPremium Everyday LuxuryHomes & Hotels
        650-750 GSMLuxury Hotel QualityPremium Bathrooms
        1000 GSM+Ultra LuxurySpa & Boutique Hotels

        At 550 GSM, the Luxus collection sits in a sweet spot where luxury softness meets everyday practicality. Unlike extremely heavy towels, they dry more quickly while still providing a plush, comfortable feel. 

        Premium Portuguese Craftsmanship

        Portugal has earned a worldwide reputation for producing some of Europe's finest towels.

        Generations of textile expertise, premium cotton fibres and advanced manufacturing techniques allow Portuguese towel manufacturers to create products renowned for their softness, durability and absorbency.

        The Luxus collection is proudly made in Portugal and reflects these exceptional standards of quality and craftsmanship.

        The Benefits of Premium Cotton Towels

        Cotton remains the gold standard for luxury towels because of its natural softness and absorbent properties.

        The high-quality cotton fibres used within the Luxus collection provide:

        • Excellent Moisture Absorption
        • Natural Breathability
        • Exceptional Softness
        • Improved Durability
        • Long Lifespan
        • Comfort Against Sensitive Skin
        • Easy Care Maintenance


        The result is a towel that feels wonderfully soft while remaining practical enough for everyday use.

        Luxury Soft Feel with Fast Drying Performance

        One of the standout features of the Luxus collection is its ability to maintain softness while drying quickly.

        Many ultra-heavy towels can remain damp for extended periods. By contrast, the 550 GSM construction provides impressive absorbency without excessive weight, helping towels dry more efficiently between uses. 

        This makes them particularly suitable for busy family bathrooms, hotels and guest accommodation where towels are used frequently.

        Modern Contemporary Design

        The Luxus collection features elegant edge bars with low-relief square detailing.

        This contemporary styling creates a clean, sophisticated appearance that complements virtually any bathroom design, from modern minimalist spaces to more traditional interiors. 

        Available Towel Sizes

        The Luxus collection offers one of the most comprehensive size selections available, allowing you to create a coordinated luxury bathroom collection. 

        ProductSize
        Face Cloth30cm x 30cm
        Guest Towel30cm x 50cm
        Hand Towel50cm x 100cm
        Bath Towel70cm x 140cm
        Bath Sheet100cm x 150cm
        Jumbo Bath Sheet100cm x 180cm
        750 GSM Bath Mat50cm x 80cm
        1000 GSM Bath Mat60cm x 100cm

        The inclusion of both standard and jumbo bath sheets makes this collection ideal for customers seeking maximum comfort and coverage. 

        Available Colours

        The Luxus Cotton Towels collection is available in a wide range of contemporary and classic shades. 

        • White
        • Natural
        • Beige
        • Green
        • Yellow
        • Orange
        • Baby Pink
        • Old Pink
        • Red
        • Silver Grey
        • Grey
        • Light Blue
        • Petrol Blue
        • Cobalt Blue
        • Black


        This extensive colour palette allows customers to coordinate towels with virtually any bathroom décor scheme.

        Perfect for Hotels, Guest Houses and Holiday Lets

        Hospitality businesses require towels that combine comfort, presentation and durability.

        The Luxus collection is particularly suited to:

        • Hotels
        • Guest Houses
        • Holiday Cottages
        • Airbnb Properties
        • Serviced Apartments
        • Boutique Accommodation
        • Luxury Rental Properties


        The fast-drying nature of these towels makes them especially practical for commercial environments where laundering efficiency is important.

        Ideal for Family Homes

        Busy households need towels that work hard every day.

        The Luxus collection offers the perfect balance of luxury and practicality, providing:

        • Excellent Softness
        • Quick Drying Performance
        • Outstanding Absorbency
        • Easy Care Maintenance
        • Long-Term Durability
        • Exceptional Value

        Luxus Towels vs Standard Towels

        FeatureLuxus Cotton TowelsStandard Towels
        Country of ManufacturePortugalVaries
        Weight550 GSM350-450 GSM
        AbsorbencyExcellentModerate
        SoftnessLuxury FeelStandard Feel
        Drying TimeFastVariable
        Colour ChoiceExtensiveLimited

        Easy Care Instructions

        Luxury towels should remain easy to maintain.

        • Machine Washable
        • Tumble Dry Safe
        • Wash Before First Use
        • Separate Light and Dark Colours
        • Avoid Excessive Fabric Conditioner
        • Store Completely Dry


        Following these simple care guidelines will help maintain softness, absorbency and appearance for years to come.

        Frequently Asked Questions

        Where are Luxus Cotton Towels made?

        They are manufactured in Portugal using premium cotton fibres and expert textile craftsmanship. 

        What GSM are Luxus Cotton Towels?

        The collection is woven to a luxury 550 GSM specification. 

        Are they suitable for hotels?

        Yes. Their softness, absorbency and fast drying characteristics make them ideal for hospitality environments.

        Do they dry quickly?

        Yes. Despite their luxurious feel, the towels have been specifically designed to dry quickly. 

        Are bath mats available in matching colours?

        Yes. Matching 750 GSM and selected 1000 GSM bath mats are available within the collection.

        What sizes are available?

        The range includes face cloths, guest towels, hand towels, bath towels, bath sheets, jumbo bath sheets and coordinating bath mats.

        Why Buy Luxus Cotton Towels from Bedlinen Direct?

        At Bedlinen Direct, we carefully select towel collections that combine comfort, durability and genuine value.

        The Luxus Cotton Towels collection delivers exactly that. Combining premium Portuguese manufacturing, luxury cotton fibres, excellent absorbency and fast drying performance, these towels provide an ideal balance between everyday practicality and five-star comfort.

        Whether you're upgrading your family bathroom, furnishing a luxury holiday home or supplying guest accommodation, the Luxus collection offers exceptional quality that you'll appreciate every day. 

        Related Collections

        Portuguese towels are celebrated for their exceptional quality, longevity, and absorbency, typically crafted from premium materials such as Egyptian cotton, which results in a luxurious and enduring product. Here’s a closer examination of their advantages.

        • Exceptional Quality and Longevity: Portuguese towels are distinguished by their superior quality, with numerous brands utilizing high-grade materials like Egyptian cotton, recognized for its robustness and durability. • Superior Absorbency: The combination of high-quality materials and meticulous construction techniques ensures outstanding absorbency, providing a swift and effective drying experience. 
        • Luxurious Softness: These towels are frequently lauded for their softness, offering a gentle touch against the skin. 
        • Diverse Material Options: In addition to cotton, Portuguese manufacturers incorporate materials like linen and bamboo, presenting a variety of textures and characteristics to cater to different tastes. 
        • Commitment to Ethical Production: Certain Portuguese textile companies emphasize ethical manufacturing practices, employing traditional techniques and skilled craftsmanship. • Long-lasting Performance: The resilient nature of Portuguese towels allows them to retain their plush feel and absorbency, even after numerous washes and uses. 
        • Opulent Experience: The combination of high-quality materials and expert craftsmanship results in a luxurious experience, making Portuguese towels an excellent choice for those who value comfort and sophistication. 
        • Low Maintenance: Designed for easy care, Portuguese towels maintain their quality and appearance over time with minimal effort. 

        DELIVERY

        Please allow 3 business days for delivery, except for made to order items, they may take a little longer. (please see below).

        Shipping is available within Great Britain, Europe and most Worldwide destinations.

        How much will postage and packaging cost?

        We charge a flat rate of £4.95 for any purchase to be shipped within Mainland Great Britain.

        All orders over £100.00 will be delivered free of charge to UK mainland addresses only.

        HIGHLANDS AND ISLANDS WILL INCUR AN ADDITIONAL CHARGE.

        For all other destinations including Ireland, Northern Ireland, Channel Islands, Europe and Worldwide areas, please contact our sales team for our special discounted rates before placing your order.

        NOTE: if the item you have selected is Made to Order item, please check our Delivery and Returns section below.

        • Coolmax Bedding: 10 Day Manufacturing Time
        • Duvets: 10 Day Manufacturing Time
        • Pillows: 10 Day Manufacturing Time
        • Mattress Toppers: 10 Day Manufacturing Time


        The factory work off a tolerance of plus or minus 5% due to the nature of the fabrics and processes.

        Delivery and Returns

        PLEASE NOTE ALL *MADE TO MEASURE* AND *MADE TO ORDER* items cannot be cancelled once placed.

        Made to order items cannot be returned unless they are faulty.

        If you do cancel your order at any point we will only refund 50% of the value of your order.

        Free Delivery is available for all orders and items in the United Kingdom Mainland over £100.00, orders under this value are a flat rate of £4.95.

        We also deliver to most European and Worldwide destinations, different shipping rates are applicable for each country.

        Please email us at sales@bedlinendirect.co.uk for a competitive courier quote.

        Can I track my order?

        To obtain the tracking number for your order, please contact our sales team at sales@bedlinendirect.co.uk

        If there is a problem with my order who do I contact?

        If there is a problem with your order, please contact our sales team at sales@bedlinendirect.co.uk

        How long will it take for my order to arrive?

        We use multiple destinations for our warehousing to reduce cost to our customers.

        Our normal delivery times are between 3 and 5 days.

        If this cannot be met we will contact you by email or telephone to inform you of any delay.

        If your order has not arrived within the allotted time, please contact our sales team: sales@bedlinendirect.co.uk

        Returns & Refunds

        What if I change my mind?

        We will accept returns for change of mind provided the return is from an address in Great Britain.

        Within 14 days from the date of your receipt of the products and the products have not been used.

        All products must be un-used and returned in their original packaging, fit for resale, (including the cardboard folded between the products and all retail packaging).

        All returns MUST be notified by email to sales@bedlinendirect.co.uk before sending goods back to us.

        All goods are to be returned at the buyer's expense.
        We use third party warehousing to save costs and goods must be sent to the relevant location before a refund will be issued.

        WHAT IF A PRODUCT IS FAULTY OR INCORRECTLY DELIVERED?

        Bedlinen Direct take extreme care in ensuring our goods are of the highest quality.

        However, if for any reason you find that one of our products is faulty, or we have not delivered what you ordered, we would like to help you resolve the problem.

        Returns will be accepted for products purchased online if they are faulty or the products delivered do not match your order.

        You will need to provide proof of purchase (which may include the invoice, credit card statement or other payment statement) at the time of making the return.

        If your item proves to be faulty or delivered incorrectly, we will refund the postage cost up to a maximum of £10.00 for returning the items to us.

        WHAT IS THE PROCESS FOR RETURNS?

        You can register your intention to return by email our sales team at sales@bedlinendirect.co.uk and we will guide you through the process.

        Please do not send goods back without informing us first as we use multiple warehouse facilities.

        You will need the correct address in order to ensure safe delivery of your returned item.

        You will then receive a communication from us when the goods have been received.

        All goods are to be returned at the buyer's expense.

        Full refund or exchange will be given less any delivery charges all ready incurred subject to this criteria being met.

        Please email us in the event that you are dissatisfied with the goods or service you have received.

        Will we endeavour to rectify all issues within 24 hours to your total satisfaction (prior to any return of goods).

        Bedlinen Direct will ensure all costs associated with returning faulty or incorrectly delivered goods, including delivery costs, is at no expense to you.

        Returns of product:

        All items should be returned in their original packaging.

        This policy applies to products purchased from the website: www.bedlinendirect.co.uk.

        All prices on our site are displayed in Pounds Sterling (GBP) and will be charged in Pounds Sterling.

        WHAT ARE MY OPTIONS WHEN I RETURN AN ITEM BOUGHT FROM BEDLINEN DIRECT?

        We provide two return options for faulty or incorrectly delivered products and where our change of mind policy applies.

        These are:

        1: Replacement

        2: Full refund to your account (e.g. Credit/Debit card, PayPal etc.)

        On occasion your requested replacement item may have sold out by the time your product is posted and received by us.

        If your replacement is not available, a full refund will be processed.

        How Long Will It Take To Get a Refund?

        Once your goods have been received by Bedlinen Direct, please allow up to 10 working days for your credit to be processed back to your account.

        You will receive an email confirming the receipt of your refund.

        Who Gets The Refund If We Return a Gift?

        The refund on a correctly returned item that was given as a gift will be credited to the original card or account used to purchase the gift.

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